Our Story

The Unashamed Brand is the lifestyle extension to the 116 Music Movement. The work of Jesus Christ and promoting confidence in the gospel is essential to our lifestyle. We see clothing and apparel as means of communication, so we approach production with respect to quality construction and timeless design to create materials that instill confidence in the believer.

Romans 1:16

“For I am not ashamed of the gospel…” is our manifesto. We receive it as instruction to use Biblical truths, progressive art, and cultural goods that are both comfortable to wear and effective in promoting a community of authentic and progressive Christian living.

Standing on nearly two decades of commitment to excellence in serving the body of believers, we are dedicated to providing long-lasting and durable goods with the latest technology and positive trends in mind. As fashion changes, the substance of the Gospel will always be our message. We are Unashamed.